MAX by Leumi Card
MAX by Leumi Card is Israel's second largest credit card company, with over 1.6 million cards issued and about 1,300 employees. As a result of their success, the company has invested heavily in technology to improve its offerings. In addition to their impressive customer service, MAX by Leumi Card has a dedicated Contact Center, which is open to the public 24 hours a day. Employees of the company have a strong sense of community, and they also share a common core set of values.
Leumi Card
A major brand refresh is underway for Leumi Card Max. Previously known as Leumi Card, Max is Israel's leading financial institution, offering a variety of credit card services and products. It has issued more than 2.4 million MasterCard and Visa branded cards to consumers and merchants. Founded in 2000, the company was acquired by Warburg Pincus in February 2019.
To achieve this, Leumi Card needed to revamp its entire call center. A Knowledge Management system was required to integrate with their existing IT infrastructure and provide fast, structured information to call center agents. Increasingly, customers are accustomed to exemplary service and are frustrated by long hold times, incorrect answers, or transfers of calls to a different department. Furthermore, Israel's credit card market has become increasingly competitive, and quick response times are critical to a company's success.
Contact Center
In order to improve customer service, Leumi Card upgraded its entire contact center. They needed a Knowledge Management system that would integrate with all their existing systems and allow for fast access to structured information. Today's consumers are accustomed to receiving exceptional service, and long holdups, inaccurate answers, and transfer of calls are the most common reasons why customers become frustrated. With a growing competitive credit card market, fast response times are essential.
Previously known as Leumi Card, MAX is one of Israel's leading financial institutions. They issue over 2.4 million Visa and MasterCard branded cards and offer services to 30 thousand merchants. Leumi Card was founded in 2000 as a subsidiary of Leumi Bank Ltd., and was sold to private equity firm Warburg Pincus in February 2019.
Employees
Leumi Card, one of the three major credit card companies in Israel, has been acquired by Warburg Pincus, a leading global private equity firm focusing on growth investing. Leumi and Azrieli Group owned approximately 80 percent of the company. In July, the two announced the sale of Leumi Card, and last week the Bank of Israel granted the private equity firm the license to control the company. The new owners plan to rebrand Leumi Card to a new name, Max.
MAX is one of Israel's largest financial companies, offering a diverse range of services. Since its inception, Leumi Card has issued over 1.6 million Visa and MasterCard branded credit cards, and serves 30 thousand merchants. The company started out in 2000 as a subsidiary of Leumi Bank Ltd. and was acquired by Warburg Pincus in February 2019.
MAX has been known for excellent customer service, and it invests heavily in its employees and resources to provide exceptional customer service. Its customers can access excellent support online and offline, and even interact with MAX staff through IVR or Chat. Mobile and Facebook integration are two of the ways the company strives to meet the needs of its customers. In order to continue to provide excellent customer service, MAX is open to new partnerships with both small companies and large corporations.
The Leumi Card contact center needed to update its entire system to offer enhanced customer service. It required a Knowledge Management platform to integrate with different systems and provide fast access to structured information. In the credit card industry, customers expect exceptional service, and long holdups, incorrect answers, and transfer of calls are common customer complaints. In addition, the competitive nature of the credit card market in Israel is driving the need to provide fast customer service.
Core values
Leumi Card is a credit card issued by the bank in Israel. The company offers a variety of financial services, including card issuing, acquiring and processing, and other payment solutions. The company also offers low clearing fees, which help its customers save money. The company's vision is to become the market leader in credit in Israel. This growth will continue as the company grows its customer base. To stay competitive, Leumi Card will continue to focus on providing great customer service.
Customer service is another important priority for MAX. The company invests in numerous resources to ensure that its customers get good service. The company has many channels for customer service, including Chat, IVR, Facebook, and mobile. It's also open to new partnerships, as it believes in fostering an innovative environment for its customers. Whether it's an innovative startup or a large corporation, MAX is committed to providing excellent service to its customers.
Branding
As Leumi Card prepares to separate from the Leumi group, it has decided to adopt a new name – Max. This new brand name will eliminate the word "card," making it a broader financial services company. The company has more than 1.6 million credit cards and employs over 1,300 people. In order to distinguish itself, Max will need a distinctive brand identity and an eye-catching visual concept.
To do that, Leumi Card has upgraded its entire call center and is now using a Knowledge Management platform that integrates with different systems and allows fast access to structured information. This approach is important because customers expect exceptional customer service, and they get frustrated if they experience long holdups, inaccurate answers, or transfers. The credit card market in Israel has become more competitive over the past decade, and Leumi needs a fast and efficient response time to compete.
Leumi Card has recently been acquired by Warburg Pincus, a leading global private equity firm that focuses on growth investments. Originally owned by Bank Leumi and Azrieli Group, Warburg Pincus acquired it from those two companies. The Bank of Israel has granted Warburg Pincus a license to own the company. This change of ownership is the first step in a strategic transformation. Now, the company's future is uncertain, but it is expected to be an excellent investment for both sides.
